02 — Personal startup
Huevana
Skincare guidance for every shade of beautiful.
A personal startup: a conversational skincare assistant that builds routines around skin type, concerns, and skin tone, including the tones mainstream tools often miss.
The problem
Skincare discovery is broken for many skin tones. Generic recommenders ignore undertone and depth, leaving people with products that don't fit, especially for underrepresented tones. There was no simple way to get trustworthy, tone-aware suggestions with a clear path to actually buy.
The approach
I designed Huevana around a conversation instead of a quiz. People describe their skin in their own words ("oily skin with dark spots, I need a morning routine") and the Huevana assistant turns that into a step-by-step routine. Each product links straight to its original retailer listing, such as Amazon, so discovery flows directly into purchase.
What it does
- 01Conversational assistant that builds a routine from a plain-language description
- 02Recommendations that account for skin tone and undertone, not just skin type
- 03Step-by-step routines: cleanse, treat, protect
- 04Direct links to original retailer listings for one-tap ordering
Outcome
- A recommendation flow centered on inclusivity instead of one-size-fits-all filters
- Discovery connected to commerce through outbound links to original product sources
- Product vision, UX, and implementation owned end to end as a solo founder